Brand Guidelines
Visual identity standards for Primordial Software.
primordial-software.com/brand
Logo
The logo consists of a mark (the “P” in a square) and the wordmark “Primordial Software.” Use them together for primary applications. The mark alone may be used for favicons and small formats.
Logo mark: 32×32px minimum. Square, no border radius. Primary accent color on white or dark backgrounds.
Fonts
Headings — Playfair Display
Dramatic, high contrast serif. Authoritative without being stuffy. Weight 700.
The quick brown fox jumps over the lazy dog.
Body/UI — Inter
Body copy, navigation, buttons, and interface elements. Paired with Playfair it disappears into the background.
The quick brown fox jumps over the lazy dog.
Google Fonts: Playfair Display, Inter
Primary Colors
Core brand colors. Use for logo, key UI elements, and primary actions.
Teal 600 (Primary accent)
#0d9488
Teal 700 (Hover/active)
#0f766e
Teal 400 (Footer links)
#2dd4bf
Slate 900
#0f172a
Secondary Colors
Supporting colors for backgrounds and body text.
Slate 800
#1e293b
Slate 600
#475569
Tertiary Colors
Borders, subtle backgrounds, and muted text.
Slate 200
#e2e8f0
Slate 50
#f8fafc
White
#ffffff